Sunglasses, but with speakers.

Bose launched this entirely category of product in 2020. An exciting new launch combining the protection and style of premium sunglasses with the functionality and experience of a premium headphone. We knew we needed to make a bold entrance to market with this launch, which is why we created a campaign featuring confident individuals posing as their most empowered selves, looking directly into camera and strutting their stuff. It was a statement of their individuality and uniqueness that matched the uniqueness of the product itself.

The Team:
Christina Blodgett – Art Director
Jorge de Corral – Art Director
Billy Krolick – Writer
Julia Levins – Writer
Giovanni Messner – Director
Todd Banhazl – DP
Jussi Grznar – Photographer

Everyone. Working as One.

Ninety relaunched their brand in 2023. With a new logo and color palette also came an opportunity to define a more thoughtful visual language as become became to know the new Ninety. We worked with Colin Herron to develop an animated brand video to show people what Ninety is all about.

Sound shaped to you.

Bose launched their QuietComfort Earbuds II in 2023, offering a complete redesign from their original truly wireless noise cancelling earbuds. They were also the first in the Bose lineup to feature CustomTune technology, that calibrates the sound and noise cancellation based on the shape of your individual ear. We knew that many people struggled with finding an earbud that was both comfortable and performed well, so we created a whole bunch of content that led with that insight and our unique position as being the only noise cancelling earbud on the market at the time that could custom tune to your unique ears.

The Team:
Christina Blodgett – Art Director
Dustin Grinnell – Writer
Brian Moore – Creative Director
Shadae Lamar Smith – Director
Paul Sun – Photographer
Tyler Kalberg – DP

Social creative for the Q2 launch (2025) of Ninety’s latest features.

Art direction for the launch campaign of Bose Frames Tempo, sports audio sunglasses for the elite athlete.

As the first Instagram TV series for the brand, the show takes Instagrammers behind-the-scenes at Bose and answers their most pressing questions, about ANYTHING! The first season contained 6 episodes and dives into a number of topics that customers wanted Feedback on the most. The show has garnered hundreds of thousands of views, increased engagement and some serious Dylan fans!

Art direction for foundational assets for the launch of the Bose SoundLink Micro bluetooth speaker. This tiny speaker is designed to fit into the fabric of your everyday life and everyday adventures. We wanted to showcase it's portability, ruggedness and durability so we took to the beautiful landscape of Vancouver for our shoot. Working directly with an animation studio, the front end of our video captures the personality of the product through camera and product movements which is then supported by the live action on the back end. 

With a completely redesigned SoundTouch app, Bose set out to create an exciting sizzle video to show off it's new clean design and most exciting features. With an upbeat, high energy track and fast cuts, we were able to demonstrate how people can now experience their favorite music, faster than ever with the new app.

Art direction for foundational assets for the launch of the Bose SoundSport Free wireless headphones. The goal was to market these to the serious, everyday athlete. For those that push their limits and need a headphone that can live up to their dedication and intensity. Working directly with an animation studio, the front end of our video captures the personality of the product through camera and product movements which is then supported by the live action on the back end.

Music is mood-altering. It’s personal. And Bose sound has an electrifying way of instantly transforming our mood and changing a moment. Bold, high-energy visuals represent energy and life, personality and motion. They are matched by an equally high-energy call-to-action. Together, they awaken the senses and build a feeling of excitement and awakening.