Art direction for foundational assets for the launch of the Bose SoundLink Micro bluetooth speaker. This tiny speaker is designed to fit into the fabric of your everyday life and everyday adventures. We wanted to showcase it's portability, ruggedness and durability so we took to the beautiful landscape of Vancouver for our shoot. Working directly with an animation studio, the front end of our video captures the personality of the product through camera and product movements which is then supported by the live action on the back end.